Rob Adams is the Executive Director responsible for Smart Grid and Innovation for Power Delivery at Florida Power & Light Company (FPL). Mr. Adams directs several high-profile initiatives including the implementation of the GE Advanced Distribution Management System (ADMS), the Center for Work Excellence implementation (CWE), Street Light Restoration, Fiber, Drone, Quality and Grid Analytics programs while also providing oversight for the Power Delivery Resource Optimization Center (PDROC). He continues to provide oversight and direction to the team responsible for FPL and NextEra Transmissions control systems. Mr. Adams was named to this position in June 2024. 

Prior to his current role, Mr. Adams led the team responsible for FPL’s grid control systems and operational technology platforms.  He has also led multiple large scale system implementations, most recently the implementation of SAP Financials and Supply Chain management applications across the enterprise. Overall, Mr. Adams has over 36 years of experience in the electric industry and has held other notable roles such as Director of Resource & Performance Management for Power Systems. Rob is a certified Six Sigma Black Belt.

As America’s largest electric utility, Florida Power & Light Company serves more customers and sells more power than any other utility, providing clean, affordable, reliable electricity to more than 5.7 million accounts, or more than 12 million people. FPL operates one of the cleanest power generation fleets in the U.S and in 2021 won the ReliabilityOne^® National Reliability Award for the sixth time in the last seven years. The company received the top ranking in the southern U.S. among large electric providers, according to J.D. Power’s 2021 Electric Utility Residential Customer Satisfaction StudySM and 2021 Electric Utility Business Customer Satisfaction StudySM. The company was also recognized in 2020 as one of the most trusted U.S. electric utilities by Escalent for the seventh consecutive year. FPL is a subsidiary of Juno Beach, Florida-based NextEra Energy, Inc. (NYSE: NEE), a clean energy company widely recognized for its efforts in sustainability, corporate responsibility, ethics and compliance, and diversity. NextEra Energy is ranked No. 1 in the electric and gas utilities industry in Fortune’s 2022 list of “World’s Most Admired Companies” and recognized on Fortune’s 2021 list of companies that “Change the World.” NextEra Energy is also the parent company of NextEra Energy Resources, LLC, which, together with its affiliated entities, is the world’s largest generator of renewable energy from the wind and sun and a world leader in battery storage.